We are pleased to announce that our Business Partnership Lead, Jason Eng, was recently featured in The Japan Times article published on February 23, 2025, titled “Japan struggles to fend off a world without enough matcha.”

The article highlights the sharp rise in global demand for matcha, which has placed increasing pressure on Japan’s tea industry. With more than half of Japan’s tea exports now shipped overseas, producers are facing supply shortages as matcha’s popularity continues to grow worldwide.

In his interview, Jason Eng shared insights on how businesses like Kametani are navigating these challenges by focusing on sustainable supply systems, international market trends, and collaborative efforts with tea farmers and partners to ensure the stable production of high-quality matcha.

At Kametani, we remain committed to supporting businesses worldwide by providing reliable bulk matcha supply, while working closely with our production partners to maintain the highest standards of Japanese green tea quality.

We invite you to read the full article to learn more about the current state of the global matcha industry:

▼ Read the full article here:
https://www.japantimes.co.jp/life/2025/02/23/food-drink/matcha-shortage-global-solutions/