As the global love for Matcha continues to grow, cafés, bakeries, and beverage brands are embracing it as both a trend and a staple ingredient. However, selecting the right Matcha for your specific application is critical to ensuring product quality, customer satisfaction, and brand value.
Not all Matcha is the same. In general, Matcha is classified by grade depending on its intended use:
Ceremonial grade is bright in color and mild in taste, typically used for traditional tea preparation.
Culinary grade is more robust and is suited for mixing into foods and drinks.
Bulk/industrial grade may be used in large-scale manufacturing where cost performance is prioritized.
Most cafés and beverage makers find that culinary-grade Matcha offers the best balance of flavor, cost, and application flexibility.
We explain this in more detail in our blog Culinary-Grade Matcha: How to Choose the Right Supplier for Your Food Products, which outlines the features and benefits of Matcha used in food and beverage applications.
Key indicators of quality Matcha include:
Color – high-grade Matcha has a vivid, bright green color
Flavor – smooth umami with low bitterness is preferred
Origin and processing – ideally shade-grown in Japan
Regions like Uji (Kyoto), Nara, and Kagoshima are especially well-known for producing Matcha with a rich aroma and consistent quality — all crucial for premium food and beverage products.
The right Matcha partner should offer more than just product. You should look for a supplier who provides:
As we explain in The Global Boom of Japanese Green Tea: Market Trends and Opportunities for Businesses, demand for Matcha is increasing globally, and choosing the right partner is key to staying competitive.
Matcha is more than just a trend — it’s a premium, health-forward, and globally admired ingredient. Choosing the right Matcha helps your café, bakery, or beverage line stand out through quality, wellness value, and cultural authenticity.
Kametani supplies carefully selected, culinary-grade Matcha in bulk, backed by decades of expertise and a strong commitment to traceability, quality, and flexible support.
Articles providing insights into Japanese green tea and topics related to it.
